Green-building VS Green-Washing

Real green or a "fake"?

What if "green" were just a pack to sell unhealthy products.what is presented as "green" is not always health?


As green building becomes more popular following the increased warnings about global climate change we need to be more vigilant than ever about "greenwashing". If it’s well known that bamboo flooring is a green choice, it’s also  important to be aware that some manufacturers use toxic adhesives in fabricating the product: that’s  we call “green washing”, not green building. That floor, (the green alternative to common used parquet)  will outgas the same fumes that the homeowner is trying to avoid and that he, consequently, will inhale for years. 

We find it is important to know that you are using toxic products, even if they are less toxic than others, when instead you would like a home made with non-toxic products.

People may not be aware that some of the new wood composites offer a much better alternative than pressure treated lumber. They are probably not aware of the differences between the amount of recycled materials used in some of them and again the difference in toxicity of the adhesives used in manufacturing it.   Installing south facing glazing   does not constitute "passive solar design",  especially when the high temperatures of the location completely discourage this choice, which would lead to enormous energy loads for air conditioning.

In the end the new ecology consciousness in building passes through the professionalism of the experts in the sector.  That’s why  being a do-it-yourself architect can bring in your home such a quantity of toxic agents that make the air of the most congested metropolis a real oasis of well-being!  On the other hand, relying on companies that operate without scruples can lead to buying a house that is simply "dressed in green" or washed in green, which actually hides all the dangers inherent in materials that are not exactly eco-sustainable and bio-compatible.

It is therefore very important to rely on highly qualified operators, through the purchase of certified properties that, through third-party organizations, ensure the good quality of the house and the respect of protocols that guarantee the best construction technologies, adhering, among others, to anti-seismic regulations, energy management etc. is a healthy indoor environment in which to live.